A competitor price change is evidence, not an instruction

How to turn competitor pricing changes into a decision

1. Preserve the visible before-and-after state, URL and observation time before discussing meaning.
2. Check whether packaging, billing period, discount framing or eligibility changed with the number.
3. State interpretation as a hypothesis. A public page cannot prove margin, conversion or intent.
4. Name the owner and decision: dismiss, investigate, test or act. Record what happened so the signal can be evaluated later.

Next step

Choose one decision, one owner and the sources that could inform it. If the team cannot verify every alert, assess whether a managed pilot fits.

See how human review works →